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Myths & Facts of Marketing

I was going through few facts on marketing  I came across the following few points about myths & facts of marketing. After reading it i was inspired to know few facts & really glad that i was following the right things.  


1. It is good to have a great deal of white space in advertisements, brochures, and other printed materials. 
Fact: Not today where the consumer wants as much information as possible about your company and products. If you don't have room, include your web address where they can go to get more information at their convenience.


2. Use short copy. People won't read long copy. 
Fact: This is one of the most dangerous, costly, and silly myths in marketing. People want enough information to make a buying decision.


3. It is expensive to purchase radio and television advertising. 
Fact: With the explosion of television channels, cable companies and interactive television, more and more cost-effective opportunities are becoming available. Be sure to get viewer or listener numbers so you can calculate the cost of reaching each potential customer. Rates may be cheap, but that may be because only a few hundred are listening or watching - not a good use of your advertising dollar! 


4. Sell the sizzle and not the steak. 
Fact: The easiest way to sell a product is to offer it as a solution to a problem your customers may have.


 5. Great marketing works instantly. 
Fact: Great price-off sales work instantly as does giving away product. Great marketing takes time.


6. Marketing should entertain and amuse. 
Fact: Show business should entertain and amuse. Marketing should sell. Winning marketing awards for your advertising does not mean more profits in your pocket.


7. Marketing should be changed every few years to keep it fresh and new. 
Fact: The longer your marketing promotes your product or service, the better, e.g., things go better with …
8. Public relations stories have a short life span. 
Fact: Only if you let them. Make copies and use it a part of your other marketing strategies.


9. Bad publicity is better than no publicity at all. 
Fact: Bad publicity is bad for your business! With on-line services such as the Internet, millions of people can get to know about bad publicity. Have an action plan in place for such contingencies.


10. Word-of-mouth marketing is all a great business needs. 
Fact: Not any longer. Businesses need to be marketing all the time with a variety of tools.


11. The purpose of marketing is to generate maximum sales volume. 
Fact: Wrong, the purpose of marketing is to generate maximum profits.


12. Quality is the main determinant in influencing sales. 
Fact: Confidence in the business is the main determinant; quality is second.


13. It makes a lot of sense for a small business to retain the services of an advertising agency. 
Fact: No it does not. Better work at more reasonable prices is available from marketing consultants.


14. Once your business has a solid customer base, it can cease marketing. 
Fact: Perhaps you can cut down on general marketing but you must maintain contact with your customer base or someone will take them away.


15. Repetition of a marketing message is boring. 
Fact: It may be boring to you, but it won't be boring to your prospects and customers.

I hope after reading the myths & facts of marketing you are also inspired to jump into the field of marketing, after all  LIFE IS ALL ABOUT MARKETING YOURSELF.
www.twitter.com/rohitdaga_iu  |  www.iuindia.com  |  www.36meals.com  | www.facebook.com/rohitdagasuccess

WHY SHOULD YOU VOTE MR.SUJIT LALWANI TO WIN YBY-2012 ?

I'm glad to share about my Mentor, my Guru, my Friend,an Indian, more than anything else a genuine human-being who is representing our country(India)  and is already among TOP-111 of the world in YOUR BIG YEAR(YBY) Global competition !! Here is a small insight about what is YBY and why Sujit Lalwani?

What is YBY ?

With 60,000 applicants from 221 countries (that’s more countries participating with us than the Olympics and the UN), Smaller Earth has built an inspiring competition to positively impact the world.

Through a series of tasks with themes of entrepreneurship and global citizenship, applicants will compete to win the grand prize, a year-long trip to 5 continents meeting community and world leaders. Your Big Year is a featured event of Global Entrepreneurship Week, which is endorsed by world leaders including President Obama and former British Prime Minister Gordon Brown.

On November 11, 2011 (11/11/11), Smaller Earth announced 111 finalists who are currently working on 3 tasks for judgment. From these 111, Smaller Earth will choose 12 dedicated and inspirational people to be flown to Liverpool for the Global Entrepreneurship Congress in March 2012, where they will compete in “The Apprentice” style challenges. The ultimate winner of the grand prize will be announced on March 18 at the closing dinner for the Global Entrepreneurship Congress in Liverpool’s Anglican Cathedra

The Prize

Out of 60,000+ entries, there will be 12 finalists, announced on Jan 12, 2012, who will all be flown to the UK from March 8-17, 2012, to compete in a series of tasks for the Global Entrepreneurship Congress week (http://www.unleashingideas.org/) in Liverpool.

THE GRAND PRIZE is a year-long expense paid trip to five continents. The trip will include a diverse selection of Smaller Earth international volunteer projects and meetings with both community and world leaders.

(Few countries that last year Ambassador visited were- UK, Hungary, Romania, Switzerland, Thailand, China, Malaysia, India, Singapore, Australia, New Zealand, Peru, Colombia, Guatemala, the United States, Canada, Zimbabwe, Kenya, Mozambique, South Africa and Liberia. On their journey, Carielle and Michael have also met luminaries like His Grace The Duke of Westminster, Sir Terry Leahy (former CEO of TESCO), Tony Fernandes (CEO of Air Asia and Formula 1 Lotus owner) and Jamie Oliver (superstar chef). They have also met many other business people and politicians.)

Sujit Lalwani , India 

*One of the TOP-111 around the world at Your Big Year 2012.

*Founder & Chairman, Inspiration unlimited(www.iuindia.com)

*Has trained & inspired more than 1 Million Lives through his leadership session and awe-inspiring speeches. 

*Awarded as Youngster for HIGH Service to society by LIONs Club.

*Founder of Internationally Growing Social Initiative 36meals.com (www.36meals.com)

*Founder of All Positive, No gossips - "Inspiration Unlimited" eMagazine.

* Founder of IUNewsPaperBag Project(Brain-Child of Surendra Ayer)

www.facebook.com/iunewspaperbag | www.twitter.com/iunewspaperbag

*Founder of IU Youth 2 Children Project
www.facebook.com/iuy2c | www.twitter.com/iuy2c

*Best Speaker Award winner at National Convention in 2007 (20,000+ people).

*Interviewed by & featured in Suvarna, TV9, Times of India, V4 Rajasthan Patrika

*Invited as VVIP, Chief Guests, Judge and dignitary for various events around the city.
*www.sujitlalwani.blogspot.com | www.facebook.com/sujitlalwani.fanpage
www.facebook.com/is.sujitlalwani | www.twitter.com/sujitlalwani

Search Sujit Lalwani on www.youtube.com for videos!

How to vote the Video?

It just takes TWO mins of your time to 'vote'

1. 'Like' the link: http://www.facebook.com/smallerearth

2. Click "CLICK HERE" to vote
3. Press Log in and then allow
4. Find “Sujit Lalwani (#5)” by just typing '5' in the 'find' box. OR (Search for the video using either the left or right arrow)
5. Click on vote 
6. After you vote please share this post on your wall.

7. 'Like' the link:  www.facebook.com/iuindia  and  pour in your wishes to SUJIT LALWANI.

 ( Add "GC:" before you write your wishes)

8. Share the link : Vote for SUJIT LALWANI from INDIA, to help him become a GLOBAL Ambassador     (http://www.facebook.com/events/138442532936427/)

I hope above mentioned profile of Mr.Sujit Lalwani is more than enough for us to VOTE him and support him reach the Top of the list. 

His works are the example for his personality traits that clearly shows that Mr.Sujit is the deserved person to win YBY-2012  and impact more & more number of  lives all across the world.